(Published in Index on Censorship Magazine; Spring 2017 issue)
Over the last four years, the international media have dubbed Eritrea “North Korea of Africa,” mainly due to their striking similarities when it comes to being closed, repressive states blocked to international media. When a satirical website run by exiled Eritrean journalists cleverly manipulated the simile, the site stoked a social media buzz among the Eritrean diaspora.
Awaze Tribune launched its publication in June 2016 with three news stories including “North Korean Ambassador to UN: ‘Stop Calling Eritrea the North Korea of Africa.’”
The story reports that the North Korean ambassador to the U.N., Sin Son-ho, has briefed the press corps and warned them to stop calling Eritrea “North Korea of Africa.” He complains that it’s insulting for his advanced, prosperous, nuclear-armed nation to be compared to Eritrea, with its, “senile idiot leader” who “hasn’t even been able to complete the Adi Halo dam.”
With apparent little concern over its authenticity, Eritreans in the diaspora began widely sharing the news story, sparking a flurry of discussion on social media and accumulating 36,600 hits.
On the intensely politicized and polarized Eritrean diaspora online platforms, the opposition camp shared it widely to underline the dismal incompetence of the Eritrean government. The pro-government camp countered by alleging that Ethiopia must be involved behind the scenes. Some moderately well-read websites in the opposition camp shared the link as worth reading, though none of them disclosed or acknowledged that it was satirical. Similarly, it was tweeted and re-tweeted many times, including by some pro-Ethiopia handles.
For the average discerning reader, the satirical nature of the new website seemed obvious. The satire begins with the name, “Awaze,” a hot sauce common in Eritrean and Ethiopian cuisines. If readers were not alerted by the name, there were plenty of other tip-offs. For example, on the same day, two similar news articles were posted: “Eritrea and South Sudan Sign Agreement to Set an Imaginary Airline” and “Brexit Vote Signals Eritrea to Go Ahead With Its Long-Planned Referendum.” Read the article from Index on Censorship.